What did you do? It’s likely that you started with a Google search, browsed a few possible vendors’ websites and gathered information on product features. You might have also asked peers within your industry for a recommendation and skimmed a few blog posts or reviews.
The 4 major changes in B2B Buying Habits are:
- The New Sales Funnel
- The Smarter B2B Buyer
- The Impact of Content
- The Role of Peers
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