Your brand only exists in the minds of your customers and prospects. It essentially boils down to the set of memories, expectations and experiences someone has with and about your company.
In our "Apple, Beyonce and You" podcast, we discuss why there is often so much confusion around branding. Here's what we cover:
- What is a brand?
- How do I create or improve my brand?
- How can I determine the ROI of my brand?
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